Eng. Zeyad Othman Kindash
Founder and General Manager of Khebrat | E-Marketing Consultant
From experience to system
I help business owners and companies move from scattered marketing decisions to a clearer path for content, ads, digital presence, and follow-up. We begin by understanding the situation, then set priorities and link decisions to execution and measurement.
Who is Zeyad Othman Kindash?
Eng. Zeyad leads Khebrat from a perspective that combines understanding technology and digital systems with content and ads management and monitoring what happens after execution. Therefore marketing is not viewed as a separate ad or a posting schedule; rather as a system that begins by identifying priorities and the suitable message, then moves to execution, review, and development.
From agency management and working with projects, he shares what helps the business owner understand their marketing situation and take a clearer step while avoiding waste before starting execution.
Before any execution: we understand, we prioritize, then we review
The way of working is not a promise of a ready-made result; it is a path that helps the project make a suitable decision before spending time and budget.
Understand where the problem is
We distinguish between a challenge in the offer, the message, the reach, the page, or the follow-up, because the solution starts with the correct diagnosis, not with increasing spending.
Prioritize
We determine what the business needs now, then set a realistic step for content, the campaign, visibility, or follow-up, instead of executing scattered tasks.
Execute and review
When moving to execution, Khebrat works according to a clear scope and deliverables, and reviews indicators to develop the next path.
Continuous learning that supports practical experience
Credentials do not replace experience, but they reflect a commitment to systematic learning and updating tools in digital marketing and platforms.
Meta Certified Digital Marketing Associate
A professional certification from Meta in concepts, tools, and practices of digital advertising on Meta platforms, valid until January 2028.
Meta Social Media Marketing Professional Certificate
A professional certificate from Meta via Coursera that combines practical training in content, campaigns, and performance measurement, documented via Credly.
Qualification in marketing and digital analytics
A continuous learning track that includes fundamentals of digital marketing, performance analysis, and improving digital presence.
Technical background and external training
Bachelor's degree in computer networks, advanced Cisco tracks, and specialized training in Cairo and India that support a systematic approach to digital systems.
Ideas here, organized execution at Khebrat
Khebrat is a space for organized experimentation and execution. What is shared on this page is the lesson and the method; services, execution, and project management are carried out through Khebrat within a clear scope of work.
Before advertising
Advertising amplifies the message; it does not fix it if it is unclear. Therefore we examine the offer, the page, and the response before increasing the budget.
Before content
Content is not a number of posts, but an organized answer to the customer's question and need at the appropriate stage.
Before the report
Numbers without context do not make a decision; what matters is what changed and why, and the next step worth developing.
When execution is needed
Khebrat takes on the appropriate execution path, such as content, campaigns, visibility improvement, or the website, according to an agreement and approved deliverables.
Milestones that shape the working method
A brief timeline that focuses on the relationship between technical background, professional qualification, and executive leadership.
Technical background and digital systems
Building an academic and professional path in computer networks, advanced Cisco tracks, and specialized technical training outside Yemen.
Establishing Khebrat and building an operational methodology
Turning accumulated experience into an agency that provides clear paths for content, ads, visibility, and organized execution.
Expanding qualifications in marketing and analytics
Systematic learning in digital marketing, campaigns, performance analysis, and improving digital visibility.
Recent international professional certifications
Meta professional certification and the Meta professional certificate via Coursera in social media platform marketing.
Clarity in role and working method
What is the difference between Zeyad's page and Khebrat's page?
This page explains the experience, method, and consultation, while Khebrat represents the entity that provides services and execution within a team, scope, and clear deliverables.
Is paid advertising enough to improve marketing?
Advertising expands what is ready, but it does not alone address weak messaging, offers, pages, or follow-up. Therefore the work begins by understanding the foundation.
What do we discuss in the initial diagnostic session?
We review the business, the goal, and the main challenge, then determine whether the priority is content, the campaign, visibility, or follow-up, and what the next practical step is.
Can the Khebrat team execute what the consultation concludes?
Yes. When the business needs execution, Khebrat undertakes the suitable path according to the service and the agreed scope of work.
All professional accreditations and certificates
An organized record of the unique documents from the certificates file: credentials most relevant to marketing work appear first, then the rest of the professional, technical, and academic tracks with precise descriptions.
Meta Professional Certification
Meta Certified Digital Marketing Associate — valid until January 2028.
Meta Professional Certificate
Social Media Marketing Professional Certificate via Coursera with Credly documentation.
Specialization in marketing and analytics
Digital marketing, SEO, analytics, and digital presence.
Bachelor's in Computer Networks
An academic and technical foundation that supports understanding digital systems.
Generative Artificial Intelligence
Recent training in practical applications and responsible tool usage.
Meta credentials and the social media marketing track 10 unique documents
A comprehensive professional track in content, platforms, advertising, and measurement; the professional certificate is shown as the main credential, and other components are displayed to clarify the depth of the track without counting them as additional independent credentials.
| Document | Classification | Presentation method |
|---|---|---|
| Meta Certified Digital Marketing Associate | Primary professional accreditation | Meta accreditation, valid until January 2028. |
| Meta Social Media Marketing Professional Certificate | Primary professional certificate | A certificate from Meta via Coursera. |
| Verification documentation for the professional certificate in social media marketing | Verification document | Supporting documentation; does not appear as an independent credential. |
| Digital badge for the social media marketing track | Digital badge | Visual proof/link to verification when available. |
| Final applied project of the Meta track | Applied project | An applied part of the professional track. |
| Introduction to social media marketing | Course within the track | Foundational component of the track. |
| Social media platform management | Course within the track | Component for managing social presence. |
| Fundamentals of social media advertising | Course within the track | Component to establish social advertising. |
| Advertising using Meta | Course within the track | Component for execution within Meta systems. |
| Measuring and optimizing social media marketing campaigns | Course within the track | Component for measurement and optimization. |
Digital marketing, analytics, and plan building 8 unique documents
Tracks that support building presence, reading data, campaign management, improving visibility, and turning an idea into an actionable plan ready for presentation and execution.
| Document | Classification | Placement |
|---|---|---|
| Digital marketing, SEO, analytics, and digital presence | Specialization | An integrated track in marketing, visibility, and analysis. |
| Generative AI and its practical applications | Recent course | Also appears among the leading credentials. |
| Fundamentals of digital marketing | Completion certificate | A conceptual foundation in channels, audience, and presence. |
| Google Analytics for Beginners | Prior training | Mentioned as historical training; the document is expired according to the record. |
| Paid digital campaign management | Course | A track in organizing paid campaigns. |
| SEO optimization test | Test pass | Supports visibility optimization concepts, not a ranking guarantee. |
| What is the business plan | Course | Supports converting the idea into a framework. |
| Presenting the business plan and financial feasibility | Course | Supports building and presenting the plan and feasibility. |
Technology, AI, and cybersecurity 8 unique documents
A background that supports understanding systems, data, and digital workflow; not presented as a claim to provide independent cybersecurity services.
| Document | Classification | Accurate description |
|---|---|---|
| Cybersecurity specialization | Educational specialization | A track in understanding the field and protecting systems. |
| Basics of cybersecurity | Course within the specialization | A component of the cybersecurity track. |
| Introduction to cybersecurity | Course within the specialization | A component of the track. |
| Work fields and career path in cybersecurity | Course within the specialization | A component of the track. |
| Attack and penetration techniques | Course within the specialization | Described by the academic course name only. |
| Protecting systems from intrusions | Course within the specialization | A component of the track. |
| Introduction to cybersecurity — independent course | Completion certificate | A document separate from the specialization. |
| First National Cybersecurity Conference | Participation certificate | Professional participation, not an independent specialization accreditation. |
International training and Cisco networks 9 unique documents
A technical track explaining the background in networking, connectivity, and digital infrastructure. Cisco certificates appear as training and network tracks per the document title, not as independent global accreditations unless the document states so literally.
| Document | Classification | Accurate description |
|---|---|---|
| Wireless Network Management course | Specialized international training | Training in managing wireless networks. |
| Grade report for the Wireless Network Management course | Verification attachment | An attachment for the course, not a separate certificate. |
| CCNA certificate in networks | Network training | Network training as per the document. |
| Cisco CCNP ROUTE | Network track | A track in routing. |
| Cisco CCNP SWITCH | Network track | A track in switching. |
| Cisco CCNP TSHOOT | Network track | A track in troubleshooting and fault resolution. |
| Connecting Cisco network devices — Part One | Technical course | Supporting technical training. |
| Connecting Cisco network devices — Part Two | Technical course | Supporting technical training. |
| Applying Cisco IOS network security | Technical course | Training in network security. |
Documented professional experiences Two unique documents
These certificates document a practical side in programming and managing websites, and appear within the professional track because they explain the link between the technical background and digital presence.
| Document | Classification | Description |
|---|---|---|
| Experience certificate — Web programming and management | Professional experience certificate | Documented experience in web programming and management. |
| Experience certificate — Web programming | Professional experience certificate | Documented experience in web programming. |
Academic qualifications and supporting documents 10 unique documents
These documents appear in the archive for transparency. The bachelor's degree appears as the only academic qualification on the front, and attachments, alternate copies, or acceptance letters do not convert into degrees or independent accreditations.
| Document | Classification | Secure description |
|---|---|---|
| Graduation certificate — Bachelor's in Computer Networks (English) | Academic qualification | English copy of the same qualification. |
| Graduation certificate — Bachelor's in Computer Networks (Arabic) | Alternate copy | Arabic copy of the same qualification. |
| Academic record — front side | Academic record | Detailed attachment. |
| Academic record — back side | Attachment | Attachment for the record. |
| High school certificate — front side | Educational archive | Archival educational document. |
| High school certificate — back side | Attachment | Attachment for the document. |
| Back of graduation certificate | Documentary attachment | Attachment for the certificate, not a new accreditation. |
| Acceptance letter for an MSc in Information Technology | Acceptance letter | Indicates acceptance only, not a completed master's degree. |
| Recommendation letter for graduate studies — Dr. Ahmed Barqaan | Academic recommendation | Supporting document. |
| Recommendation letter for graduate studies — Dr. Fikri Abduljaleel | Academic recommendation | Supporting document. |
Do you need greater clarity before the next step?
Send a brief about your activity, your goal, and your current challenge, and the Khebrat team will help you determine the suitable path for consultation or execution.